WHAT THE FAQ!

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Domande generali

Classifichiamo un influencer come qualcuno con oltre 1000 follower autentici su una delle nostre tre piattaforme partner: Instagram, Facebook o TikTok. A breve avrai la possibilità di connettere più piattaforme social a CollaborUP.

CollaborUP è aperto a tutte le aziende e a quelli che le rappresentano, inclusi PR, media, pubblicità o agenzie creative. Alcuni marchi attireranno naturalmente più proposte da influencer rispetto ad altri.

Assolutamente. CollaborUP è aperto a marchi e influencer di qualsiasi parte del mondo. Al momento abbiamo sedi in nord e sud Italia, quindi se ti trovi nella parte meridionale, sarai assistito dal Team Italia Sud. Se ti trovi nella parte settentrionale, Team Italia Nord.

Sì. Negli Stati Uniti, nel Regno Unito, in Europa e in molte altre parti del mondo, sei obbligato per legge ad evidenziare che un post è sponsorizzato. Il modo più semplice per farlo è includere semplicemente #ad nella didascalia del post. In Australia, attualmente è solo una linea guida; tuttavia, ti consigliamo vivamente di includere comunque #ad in modo che il tuo pubblico possa identificare facilmente i contenuti brandizzati. Per ulteriori indicazioni, vedere i nostri TOS.

CollaborUP addebita alle aziende una tariffa per ogni campagna lanciata che varia in base al tipo di influencer da coinvolgere. Per gli influencer, CollaborUP è un servizio gratuito per colore che hanno minimo 50.000 followers. Per ulteriori informazioni sui nostri prezzi, visita la nostra pricing page.

I marchi creano le campagne e gli influencer creano i contenuti. I marchi possono essere rappresentati da chiunque, dalle agenzie di pubbliche relazioni alle agenzie di media. Ma SOLO l’influencer può realizzare il proprio post.

L’influencer è proprietario del contenuto. Un marchio può condividere il post di un influencer all’interno della piattaforma in cui è stato pubblicato, ma non può utilizzare il contenuto per alcuna pubblicità al di fuori di quel canale.

Dal brief della campagna di un marchio, gli influencer inviano una richiesta di collaborazione (se corrispondono ai requisiti richiesti), nel caso in cui è possibile anche con un prezzo, selezionando la data e l’orario in cui si realizzerà la collaborazione. Se si tratta di un’azienda locale la data e l’orario della collaborazione corrisponderanno al momento in cui l’influencer si recherà presso la sede dell’azienda. Se si tratta, invece, di un’azienda online, la data e l’orario di collaborazione corrisponderanno al momento in cui verrà pubblicato il contenuto.

Se un marchio lo approva, l’influencer può quindi pubblicare direttamente sui propri social media nella data e orario selezionati. Nel caso in cui la collaborazione preveda un compenso per l’influencer, questo verrà erogato una volta che l’influencer avrà completato la collaborazione e quindi compilato l’apposito form di completamento (dall’app) che prevede l’invio dei seguenti dati: link al post, screenshots stories, recensione.

L’influencer non può modificare o cancellare un Contenuto dopo il termine della collaborazione, ma solo nel caso in cui venga chiesto dal Brand.

Le nostre linee guida possono essere trovate nei nostri Termini di utilizzo. Al fine di proteggere l’integrità del nostro settore, le linee guida sono un insieme di principi che ci aspettiamo che i nostri influencer e marchi rispettino. Sentiti libero di suggerire un’aggiunta a info@collaborup.com

Prendiamo le nostre linee guida estremamente seriamente e abbiamo il potere di sospendere immediatamente un account. Se ritieni che un membro abbia violato le nostre linee guida, ti preghiamo di comunicarcelo a reports@collaborup.com

Sfortunatamente non tutti i marchi o gli influencer sono disponibili a ricevere telefonate o e-mail al di fuori della piattaforma, quindi per proteggere la loro privacy abbiamo nascosto i loro dettagli. Ma non esitare a contattarci se c’è qualcosa in particolare di cui hai bisogno da un marchio.

Sì. Abbiamo uno stretto rapporto di lavoro con le principali piattaforme di social media e discutiamo regolarmente con loro sul modo migliore per raggiungere la copertura e il coinvolgimento.

CollaborUP utilizza le tue informazioni personali per personalizzare e migliorare la tua esperienza sulla nostra piattaforma. Puoi aggiornare queste informazioni in qualsiasi momento tramite le impostazioni del tuo account. Hai anche il diritto di richiedere l’accesso, modificare o in alcuni casi rimuovere le informazioni che CollaborUP detiene di te. Questi diritti sono descritti nella nostra Informativa sulla privacy. Per ulteriori informazioni o per una qualsiasi di queste richieste, contattare admin@collaborup.com

Brands

Affatto. Poiché non ci importa chi pubblica una campagna per conto del marchio, lavoriamo a stretto contatto con agenzie di tutte le forme e dimensioni per aiutarle a svolgere il loro lavoro con maggiore impatto ed efficienza.

L’app CollaborUP consente agli influencer di inviare richieste di collaborazione e alle aziende di creare campagne e gestire le richieste di collaborazioni in modo totalmente organizzato, completo ed autonomo.

È importante per un marchio esaminare le statistiche degli influencer che inviato richieste di collaborazione. Mettiamo a disposizione delle metriche, tra cui il più importante l’engagement rate (ovvero il tasso di coinvolgimento che l’influencer ha sui propri follower attraverso i suoi contenuti pubblicati), che il brand può facilmente vedere prima di accettare una richiesta di collaborazione, o ancora più efficacemente potrà determinare, nei requisiti della campagna, un tasso minimo di coinvolgimento che l’influencer deve avere per poter inviare la richiesta di collaborazione. In questo modo il brand riceverà solo richieste di collaborazione da parte di influencer validi.

Un buon engagement rate è sicuramente sopra il 2%. Un engagement rate significativamente buono si aggirerà intorno al 10%.

Non per le aziende. Ti verrà addebitato un importo, se hai selezionato il metodo “Pay per Influencer” solo quando accetti una richiesta di collaborazione di un influencer. In alternativa con il metodo di pagamento “Pay per Campaign” pagherai solo una tariffa iniziale per il lancio della campagna.

I compensi degli influencer, invece, sarai tu stesso a pagarli tramite l’app nel momento in cui sarà necessario.

CollaborUP addebita un importo solo quando accetti una richiesta di collaborazione di un influencer, se hai selezionato il metodo “Pay per Influencer”.  In alternativa con il metodo di pagamento “Pay per Campaign” pagherai solo una tariffa iniziale al momento della creazione e lancio della campagna.

I compensi degli influencer, invece, sarai tu stesso a pagarli tramite l’app nel momento in cui sarà necessario.

Si. Puoi anche cercare tu stesso un influencer specifico o sfogliare il nostro database di influencer iscritti nella pagina “Gestione collaborazioni > Trova influencer”. Potrai filtrare la nostra lista in base a criteri di performance o di profilo. Una volta trovati quelli più adatti, potrai invitarli ad essere assunti nella tua campagna.

No, however most brands allocate budget so that they can purchase submissions as they come through. The average TRIBE campaign is $3,000–$10,000 +GST, which is approximately 20 posts (average post fee is $200 +GST). All quoted pricing includes TRIBE fees and excludes GST.

Just go to brand.tribegroup.co and we’ll walk you through our 5 easy steps.

What keeps influencers honest is the potential disengagement from their followers if they’re seen to be selling out and promoting competing brands in quick succession. We suggest you spend time in choosing your influencers carefully by browsing their previous posts to ensure they respect a brand’s need for loyalty.

We don’t encourage sending product samples for influencers to post about. If an influencer doesn’t already own the product, or isn’t willing to buy it, they have no right to recommend it. The exception to the rule is when a product is yet to launch or inaccessible to an influencer. In which case we’ll arrange for you to send them your samples.

Unless you follow them on social media, you most likely won’t. Rest assured their audience knows who they are, which is why they’ve accumulated such a large tribe who love their content.

Sure, feel free to browse the influencers’ social accounts to see what level of engagement they’re achieving. We also display their average engagement alongside every submission if available.

No. Social media platforms have algorithms to determine how relevant a post will be. The more engaging, the greater the reach. That’s why it’s important to chose your influencers carefully.

We’re yet to launch this feature, but appreciate a brand’s need for more sophisticated audience targeting. You’ll soon be able to filter beyond an influencer to target precise demographics of their audience.

Brands have less control in social influencer campaigns compared with traditional media. Influencers have developed a unique dialect with their tribe over thousands of personal interactions. These can include everything from bad grammar to amateur photography, and despite it not appearing like premium content, the value of a post is measured by audience interaction and the influencer’s credibility. That still doesn’t mean the post is a right fit for your brand, so choose carefully and feel free to ‘Suggest Changes’ to the influencer if you value them, but not the post.

Get shopping! When an influencer submits a post, click through to their social feed to assess their tone of voice, engagement and brand-fit.

Results will vary according to a number of variables within social media we can’t control. Contact us at hello@tribegroup.co and we’ll happily walk through any posts submitted for your campaign to help you get the best bang for your buck.

This is totally subjective, but if you ask us… it’s the fun part. How you measure the value of a post may come down to the creativity of the content, the familiarity of the influencer, the size and engagement of their tribe, and how well they fit your brand.

In the rare event this occurs, please contact us at hello@tribegroup.co and we’ll rectify the situation. You won’t be charged for posts not published as agreed.

Be patient. It may take at least a week for campaigns to receive influencer submissions. If after a week you still have no response, we suggest you re-craft your campaign or widen the influencer search filters you’ve selected.

Your Campaign Inbox is packed with pre-purchase analytics to help you make informed decisions before you’ve spent a cent.

You can also track your campaign’s performance with real-time analytics, and with access to our Premium Features you can also measure its success with a downloadable report of your best content, campaign metrics & industry benchmarks.

CONTENUTI SU LICENZA

Any usage other than reposting organically on the same social platform the post was published on.

$450 +GST for an exclusive perpetual licence (online usage only).

If you’d like to know more about the bundles we offer, or wish to use the image offline (outdoor, print, TV etc) simply contact us at content@tribegroup.co.

Content can range from 300KB to 23MB depending on the original source. If you’re concerned with the resolution, we’ll work with you to ensure you have the highest quality available.

No, however it’s an effective way to increase credibility and engagement.

Yes, however these are negotiated on an individual basis and are dependant on the image quality TRIBE has been supplied. Please contact us at content@tribegroup.co for more information.

VALUTAZIONI DEGLI INFLUENCERS

This is the influencer’s rating out of 5 based on their engagement, activity and professionalism once sufficient data is collected.

The ratings measure how valuable a certain influencer’s recommendation is. It goes past the vanity metrics into quality and impact. They are measured across three main elements: professionalism, submissions and engagement.

  1. Professionalism refers to how easy they are to work with, and factors in reply times, punctuality of publishing scheduled posts at the right time etc.
  2. Submissions refer to the quality and originality of their posts. If it is of a good quality, fits the brief and is not plagiarised or doctored content, their rating will be positively rewarded.
  3. Engagement refers to the quality and authenticity of their likes and comments. If they generally come from across their whole follower base, they are rated highly. If they have manufactured engagement, i.e. from ‘comment pods’, they are penalised.

When an influencer doesn’t have a rating displayed, this simply means they’re yet to generate sufficient data. As they become more active within the TRIBE app, a rating should appear.

Influencer ratings are refreshed every 6 hours.

Influencers

Never fear, you’ll be the only person who ever posts to your account. Giving us permission is really just giving you the ability to post through our App, which is how we know when to pay you. And no we can’t see your Direct Messages.

Based on our own research, we’ve designed a RATE CARD within the App. Although we recommend you start off low, and only raise it if you feel you can. It goes without saying; the higher your fee, the stronger your recognition, content and audience engagement should be.

 

FOLLOWERS
PER ACCOUNT
BALLPARK RATE
PER POST
AUD$ GBP£
3-10K $75-$150 £50-£100
10-25K $150-$220 £100-£180
25-50K $220-$350 £180-£250
50-100K $350-$500 £250-£350
100K+ $500+ £350+
Video & motion content 25%-50% higher.

Unless there are unique circumstances (i.e. item is yet to be released) brands won’t send you product through TRIBE. Our platform is about authentic advocacy of products you already love or are willing to try. After all, if an influencer isn’t prepared to buy a product, how can they recommend their tribe does?

It’s disappointing, but purchasing a product without getting paid to recommend it is no different than any other purchase made by you outside of TRIBE.

Not at all. We work very closely with Talent Agencies to offer a work-flow solution so they can now manage all of their client’s Influencer Campaigns in the one location. Ask us how at hello@tribegroup.co

Yes. Like any marketplace, this will happen. But only accept if you feel comfortable.

You should post within 48 hours, unless otherwise directed by the brand.

Nel caso in cui la collaborazione preveda un compenso per l’influencer, questo verrà erogato entro 48h a partire dal momento in cui l’influencer avrà completato la collaborazione e quindi compilato l’apposito form di completamento (dall’app) che prevede l’invio dei seguenti dati: link al post, screenshots stories, recensione.

Not all currencies are supported yet. For influencer payments, we support AUD$, GBP£, EUR€ and USD$. If your country has a different currency, it will be assigned to one of these.

Be patient. Often brands like to see a number of submissions before they accept any or all of them. You may also want to re-submit with a lower offer, as high rates can deter brands.

Yes. TRIBE is based on the principle that we naturally feature brands in our social posts, paid or not. But the moment your followers feel that you’re taking more than you give, you’ll lose influence. Only you can determine how often you should post, but we urge you to be overly conservative, and if in doubt, we’re here to offer one-to-one guidance.

From time to time you may experience negativity, however if you create organic and entertaining content, your audience is likely to respond positively. You invest an enormous amount of energy into your audience, and provided you’re not greedy, you deserve to be rewarded.

We accommodate numerous Facebook Pages, but at present the only way to achieve the same result for Twitter and Instagram is by disconnecting an account and connecting another. Hit us up at hello@tribegroup.co if you’d like us to walk you through it.

CONTENUTI SU LICENZA

It can be used wherever the licensee chooses.

Unlikely. We encourage crediting you as best practice however the brand is not obliged to do so.

No. You are free to keep the content on your social account if the brand has paid you to have it there. However you have sold the right to use that content elsewhere.

Yes. Please keep this on file in the event we request it.

Yes absolutely, this will maximise your potential income.

VALUTAZIONI DEGLI INFLUENCERS

We’re constantly impressed with how well influencers conduct themselves on TRIBE. Everything from responding quickly to a brand’s feedback to attracting loads of approvals.

That’s why we’ve designed Influencer Ratings. To help you stand out even more. These will be displayed next to your submissions in the brand’s inbox and are out of 5 stars.

Rather than being rated by brands, your rating is actually calculated by TRIBE and takes into account considerations like your professionalism, activity and engagement. For instance, if you publish your approved posts on time, you’ll be rewarded. Submit content you don’t own and sadly… you won’t be. One thing’s for sure, if you keep up the great work, we’ll do our best to make you SHINE BRIGHT like the star you are.

Your influencer rating is refreshed every 6 hours.

Ratings are designed to share your holistic value to a brand, beyond your follower count or price. Three areas taken into account are professionalism, activity and engagement. More specifically, these inputs may affect your rating:

  • No recent submissions
  • Slow response time to brand feedback
  • Failure to keep post at the top of your feed for 5hrs and on your feed for 30 days
  • Submitting unoriginal content (content that wasn’t created by you)
  • Fake followers
  • Failure to post by the time agreed
  • Using comment pods
  • Pitching ie “Hey guys. I’m a food influencer who would like to work with your brand” rather than submitting content exactly as it will appear when published.
  • Submitting low quality content (pixelated or blurry)

While your rating won’t go up overnight, it’s best to start with the basics:

  • Submit regularly to briefs
  • Reply to brands as quickly as possible
  • Publish approved posts on time
  • Submit high quality, original content
  • Eliminate ghost followers on your accounts
  • Have authentic ‘engagement’, meaning that the likes and comments on your posts come from across your entire follower base. Not just a repeat group or comment pod.

The only scenario where brands can’t see your rating is when we lack sufficient data. In which case, no stars will be shown at all.

Campagne

BRANDS

Content Campaigns allow creators to submit up to three beautiful, branded pics or clips to your content inbox. Once approved, you can use the content on your own marketing channels. This includes websites, EDMs, blogs or even billboards and print!

There’s no setup fee for TRIBE campaigns. However, you will need to purchase a minimum 5 pieces of content.

For launch, we will be offering content in bundles of 5 pieces. If you’re absolutely loving the content and want more, there’s a special 10% discount off the total price when you purchase 10. Please refer to your campaign inbox for our pricing guide.

We’ll always try our best to match your brief with high-quality submissions. However, if you have any concerns regarding the size or quality of the content, please reach out to your Account Manager who will work with you to attract the best content for your brand.

Before approving content, you can find the image resolution located in the detailed view of each piece submitted. If you’re licensing content for offline usage or concerned about the resolution, get in touch with your Account Manager and we’ll work with you to ensure you receive the highest quality available.

No.  However, this can be an effective way to increase credibility and engagement on your own channels.

Yes. Offline usage will cost $800+GST, however these requests are filled on an individual basis and are dependant on the image quality supplied to TRIBE from the creator. Please refer above for more detail on image resolution and size.

From a Brand’s campaign brief, Influencers can create and submit up to three pieces of content. Once a Brand has approved the content, the Influencer will be paid, and the Brand will then be able to download the original version of the image to use for all of their advertising needs. If the campaign has ended, the budget has been spent or the Influencer and/or post is not right for the campaign, the Brand can select ‘No Thanks’.

INFLUENCERS

You can now submit your beautiful pics and clips for brands to purchase! Once approved, brands will use your content for their own marketing channels without you having to post a thing. This could be anything from EDMs, blogs and websites to billboards and magazines! Now that you’re not publishing the #ad to your social accounts, you can submit to as many briefs as you like with up to three images per campaign! Ka-ching!

Congrats! If you’re reading this, then we’ve selected YOU from a pool of 90K+ others to participate in our new Content Campaigns! When new briefs enter the platform, you will receive an email and a notification to let you know that you’ve been invited to the campaign. It’s then over to you to do yo’ thang and create stunning content for brands to splash across their marketing channels!

You’ll receive $150/£100 per piece of content approved.

Brands aren’t obliged to credit you for your content, however we will always encourage crediting you as best practice!

No. Once your content has been purchased by the brand, you can’t publish it on any blogs, social accounts or sell forward to other brands.

No. As reach and engagement won’t impact the value, our Content Campaign rates are non-negotiable.

Yes. Please keep the original, full-resolution images (RAW files if possible) on hand in the event that we request it

If you’ve sold rights to content and now have another opportunity to sell content that appears similar, you’ll first need to get approval via content@tribegroup.co.

From a Brand’s campaign brief, Influencers can create and submit up to three pieces of content. Once a Brand has approved the content, the Influencer will be paid, and the Brand will then be able to download the original version of the image to use for all of their advertising needs. If the campaign has ended, the budget has been spent or the Influencer and/or post is not right for the campaign, the Brand can select ‘No Thanks’.

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