Come ottimizzare la tua campagna CollaborUP

Here are some tips to optimize your influencer marketing campaign created on CollaborUP:

1. Duration

Extend the duration of the campaign. You have the option to keep it active for 30 days. This will give influencers more time to find you and apply.

2. Negotiation

Raise the stakes: if you haven’t received any requests for collaboration for the campaign, it means that what you’re offering isn’t appealing.

If you use the goods exchange Try to offer a product/service of greater value.

If you offer a compensation Try increasing your budget, and remember that CollaborUP offers you the opportunity to negotiate your compensation directly from the app.

If you offer one discount Try to increase the discount percentage. For it to be attractive, the discount should be proportional to the value of the product. For example, if you sell a product worth €1000, a 10% discount would mean €100, which is enough for a local influencer, but not for a macro or larger influencer. In the latter case, a discount of more than 50% might be necessary.

Keep in mind that even smaller influencers can now claim monetary remuneration; this is because influencer marketing is highly sought after today and generates a ROI higher than any other marketing channel, including TV; the potential of micro-influencers is more widely known and influencer compensation is growing by 44% annually.

3. Optimize the brief

The details of the campaign are important because they provide all the information the influencer needs.

Improve the campaign brief by motivating and enticing the influencers in the project you are building. Describe the project in detail, what they should do and what they should not do, and explain the reasons why they should collaborate with your company.

If you have problems with your campaign and would like more assistance, you can take a look at the campaign management service: https://collaborup.com/agenzia-influencer-marketing/